The Surprising Trick to Consistent, High-Quality Writing (It's Not Talent)
January 23, 2025
Have you ever marveled at those who effortlessly produce insightful content day after day? I've always been immensely impressed by the ability to be prolific—especially when it comes to writing. How do you constantly and consistently produce output, especially when that output is …
The Original Neural Network: Your Baby's Brain
January 11, 2025
Babies' brains are like untrained AI models. My sister recently had a baby, a lovely little bundle of joy. This means more time spent thinking about babies, or more specifically, baby. As an "in the swing of it" young adult, children are for the most part a non-thought. A luxurious in-game DLC to be …
Your Two-Hour Walk Became a Twenty-Minute Drive. Then What?
January 3, 2025
Imagine your job is to carve a door handle 100 years ago - a slow laborious, contemplative job. Now imagine the standard white collar job. Google something, turn to a coworker, answer a text, scroll through LinkedIn or Facebook, ask the AI a question, google again. Those 10 hours carving that door …
Why Not Just Do It
February 24, 2024
There are three states of being: Not knowing, action, and completion.
Think about this in absolutes. You don’t know, till you have an inkling, then you know. Figuring it out, is a form of action. This is recommended in zero contexts, except for creative work. Almost every pursuit has a creative …
The World Is Just One Big Cake?
February 19, 2024
I loved university, colloquially called “uni” in the UK. Uni was a luxury, not for the education, but for the idleness. For the huge gaps of non-compulsion. Lovely in its painful slowness and eerie silence. But as the years go by, I increasingly understand an under-discussed luxury of …
Lessons On Advertising From Across The Atlantic
February 12, 2024
All over the globe, people are pretty similar. We experience “universal emotions”, happiness, sadness, disgust, fear, etc. Little pawns in this grand chess game of life, though, we all play on slightly different boards. A startling observation about the American board is its relationship …
Can You Learn Lessons From Sucking at Ping Pong
January 24, 2024
Ping-pong is a strange game. Originally an after-dinner parlour game from 19th century Victorian England, it made its way to the masses through the British military, before finding its way to my inner-city London state school. Having weaselled into the secondary education system it cemented itself …
The Painful Truth Behind Every Writer's Distinctive Voice
January 16, 2024
Isn't it weird how writers have voices. I recently read a great piece. It was called 'Beckett Drove A Deux Chevaux'. The writer spends the whole piece talking about stuff and things. Not being vague here. He was literally talking about “stuff” and “things”. Wanting stuff, …
The Biggest Issue of The 21st century; The Coming Reckoning
January 11, 2024
Do you think the world is changing? Is that change you're seeing better or worse, and how does that make you feel? If someone asks you right now, at this exact second, to name the biggest issue at hand—not in your house, town, city, or country, but globally—the single biggest issue …
How to Create an Engaging Story Everywhere With Freud, Star Wars and Frameworks
January 7, 2024
"Salespeople are scumbags." I think that’s a pretty common belief. They persuade you to buy things you don't want, at prices you can't afford, by playing on your emotions. So, you can imagine my surprise when I applied for a job with ‘engineer’ in the title — which was …
